Mercer has recently published the results of the Worldwide Quality of Living Survey and four Canadian cities are listed in the top 25. Vancouver, Ottawa, Montreal and Toronto are considered to have the best living standards in the country.

The 2011 Marketing and the Law conference will take place on December 6 at the Velma Rogers Theatre in Toronto. It is presented by the Association of Canadian Advertisers and Marketing (ACA) and McMillan LLP. Tickets are $399 for ACA members and $499 for non-members.

A special 500-copy run of the book In Other Worlds: SF and the Human Imagination by Toronto writer Margaret Atwood has just been published on Second Harvest Paper; the paper is made from leftover straw and recycled paper. It is the first book in North American to be printed on this new and revolutionary paper which was developed by Canopy. Canopy is an advocacy group that is trying to convince those in the printing services industry to switch to papers that do not contribute to the destruction of endangered trees and ancient growth forests.

Graphics Canada 2011 is the largest trade show in Canada for the graphics and printing industry. This year it will take place from November 10-12 at the Toronto International Centre. Those in the industry from all over Canada will be flocking to this event to learn what is new in the field. The show will feature vendors, workshops, displays demonstrations and seminars.

The CMA Direct Marketing Conference will take place on September 21 at the Westin Harbour Castle in Toronto. The theme of this year’s conference is Building a Relationship with Customer 2.0. Marketing strategies have changed with the advent of the Internet; this conference will help business owners get up to speed on how best to grow their business with the help of today’s technology. Traditional ways of marketing such as brochure and flyer printing and distribution are still viable but it is now necessary for a business also to have an online presence.

The CMA Direct Marketing Conference will take place on September 21 at the Westin Harbour Castle in Toronto. The theme of this year’s conference is Building a Relationship with Customer 2.0. Marketing strategies have changed with the advent of the Internet; this conference will help business owners get up to speed on how best to grow their business with the help of today’s technology. Traditional ways of marketing such as brochure and flyer printing and distribution are still viable but it is now necessary for a business also to have an online presence.

A business that expects to be successful these days must successfully blend online and printed communications. While direct mailing is still a successful way of advertising a business or a product, it is not the only way anymore. When hiring a company to provide you with services such as brochure printing, you must specify to them that contact information must now include an email address and/or a website address.

Companies have to learn how to engage their potential customers; they need to get them interested in their brand and they need to have the loyalty of their customers. While many of the traditional marketing ways still work, such as brochure and flyer printing, companies also need to find alternative ways to win new business.